introduction
MetaEngine is a cutting-edge platform that empowers users to create and host their games on the Web3 infrastructure. As a product designer, my role involved a comprehensive rebranding and redesign of the MetaEngine user interface and user experience (UI/UX) to enhance its accessibility, functionality, and overall aesthetic appeal.
Objectives
The platform wants to offers a marketplace MetaStore with blockchain infrastructure, enabling users to buy, sell, and trade these assets. MetaEngine focuses on collaboration and speed in game development, aiming to give creators the tool MetaXP for artists to Meet & Connect with new artists and MetaStudios to build games and immersive experiences more efficiently. Developers can tailor their games by choosing blockchain features that align with their vision. The platform extends beyond traditional gaming, facilitating the creation of immersive experiences in the metaverse. MetaEngine’s mission is to create new opportunities for developers and users alike, fostering a collaborative and innovative environment within the gaming and blockchain space
Research and Analysis
User Persona Analysis:
Conducted in-depth research to understand the diverse needs of game developers within the Web3 ecosystem. Identified key personas to tailor the redesign to specific user requirements
Usability Testing:
Gathered feedback through usability testing to pinpoint pain points and areas for improvement. This iterative process ensured that user perspectives were at the forefront of the redesign.
Design Solutions
Redesigned Information Architecture:
Overhauled the information architecture to create a more intuitive and user-friendly navigation system. Categorized features logically to simplify user journeys.
Visual Overhaul:
Implemented a visually appealing and cohesive design language that aligns with the dynamic and innovative nature of Web3 gaming. Utilized vibrant color schemes and modern typography for a fresh look.
Introduction of MetaXP, MetaStudios, MetaStore
Meta XP allow artists to Meet & Connect with new artists and build something bigger, MetaStudios empowers users to create and host their games on the Web3 infrastructure and MetaStore enabling users to buy, sell, and trade these assets with blockchain security.
Results
User Engagement Metrics:
Post-redesign, the platform witnessed a significant increase in user engagement metrics, including time spent on the platform, user interactions, and successful project launches.
Positive User Feedback:
Received positive feedback from users highlighting the improved usability, intuitive design, and the seamless experience of working with multiple blockchain networks.
Future Iterations
Continuously gather user feedback and data to inform future iterations. Explore opportunities to integrate emerging technologies and ensure MetaEngine remains at the forefront of Web3 game development.
Conclusion
The MetaEngine UI/UX redesign has successfully transformed the platform into a user-centric and visually appealing space for game developers to thrive in the Web3 ecosystem. The multi-chain integration opens new possibilities for users, providing a seamless and dynamic environment for creating and hosting games on the blockchain.